The Challenge
Khiyal is a printing and creative solutions company. The challenge was to create an identity that showcases 'Creative Freedom' while maintaining the rigor of high-quality printing production. The brand needed to look modern, multi-colored, and precise.
The Concept & Idea
Modern Arabic calligraphy was combined with a geometric representation of CMYK colors to symbolize the printing industry. The fluid lines of the Arabic letter 'Kha' merge into a structured block, representing the transition from imagination (Khiyal) to physical reality via printing.
Final Presentation
The color palette is vibrant yet professional, utilizing blues, yellows, and magentas to reference the primary printing colors. The typography 'Ara Hamah Zanki' adds a bold, modern Arabic touch that complements the geometric icon.